We create Customized Marketing Solutions designed to grow your business.
No one knows your business better than you. Couple that knowledge with our expertise in understanding the buying habits of customers and together we can grow your top line revenue.
We have the knowledge of current advertising and marketing trends to attract your customers and get them to find you when they are ready to make a purchasing decision. We will do a demographic analysis of your industry and report on the buying habits of YOUR customer.
If you keep doing the same thing, you will keep getting the same results. We come up with “out of the box” ideas that will make you stand apart from your competition. We will prepare a detailed monthly marketing plan so you can tell your money where to go and get the best return on your investment and lowest cost per lead.
As Benjamin Franklin said, “If you fail to plan, you are planning to fail”. Let’s create a plan together for success!
Website Design
Building a substandard website is akin to creating a brochure that you don’t print. If no one sees it but you, it’s useless. We develop custom websites that are functional, interactive, user friendly and enhanced with search engine optimization features so that you will rank higher on Google search results. Since 75% of consumers don’t search beyond page 1, building an optimized website is the first step to being discovered.
Search Engine Optimization
Search Engine Optimization is part skill, part art, and our team is the best at ensuring that your site will rank higher than your competition. With 85% of all of the traffic to your website generated through search engines, if your site isn’t on the first page of Google, Yahoo! or Bing, you are missing out on potential clients who are looking for services that your company offers and you are leaving money on the table.
Because 70% of visitors click on organic searches on Google, we work to ensure that you are found at the top of search rankings. We don’t use automated tools to modify SEO because each site is unique. Our expert team works to modify meta tags, internal links, link building, on-page optimization and many more unique methods to deliver results. If paid advertising is needed to enhance your appearance on Google, we can create a pay-per-click advertising campaign to drive additional traffic to your website.
When trying to attract new customers, do you choose your advertising medium based on price? Are you using the shotgun approach and blanketing a geographic area with a newspaper ad or coupon book? Do you hold all your advertising eggs in one basket?
Writing a comprehensive marketing plan that includes traditional or cutting edge media that best fits your company is crucial to ensuring the best return on your investment. Some of these marketing tools include targeted email and text campaigns, search engine optimization, website development, mobile applications and custom web applications just to name a few.
We have assembled a team of the best professionals in their field to bring these products and many more to our clients to make you the leaders in your industry.
Barbara has spent the past 20 years in sales and marketing, primarily in the hospitality industry. Her experience includes Director of Sales of leisure and corporate hotel brands such as Holiday Inn, Radisson, AmeriSuites, Country Inn and Suites and more. Barbara also worked as a media buyer for an advertising agency handling national hotel brands Holiday Inn SunSpree and Holiday Inn Select. Having been a member of the merger and acquisition team for a hotel management company and helping turn around distressed hotels domestically and internationally, Barbara found her calling in consulting and now owns her own agency working with small and medium-sized companies in a variety of industries. Some of her clients include Goodyear Tire and Auto, Bru’s Room Sports Grill, ServiceMaster Clean, Adams and Associates, PA and many more.
Her expertise in Social Media and her out-of-the-box creative marketing strategies have made her marketing plans cutting- edge and have helped her clients stand out amongst their competition. She stresses the importance of blogging and says her goal is to “make each client the leading expert in their own industry.” She regularly gives tutorials on the fundamentals of Social Media and impact it plays in the modern business world and she tells her audience “I can teach you how to fish, or I will do your fishing for you!”
Barbara is passionate about helping companies create customized marketing solutions designed to help grow their business and attract their demographic audience. We have assembled a dream team of professionals who are the best of the best in their industry and each brings their talents and expertise to offer the perfect solutions to your business challenges. Contact us and we will create a plan that is tailor-made for you and your business!
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Is your young child showing an interest in the internet or begging you for a Facebook page? You may be concerned about safety and privacy issues, cyber-bullying, online predators, and the overall distraction and disengagement that can occur from excessive use of the internet. Most social media sites, like Facebook, do not allow children under [...]
by barbara
Placed in Blog, Social Media
Tagged with children internet, facebook, kids computers, Social media, yoursphere
“Hey, Facebook me!” “ Ok, let’s Tweet Up.” “Oh, I ‘LIKE’ that, I’ll give that a +1.” Is this modern-day trucker lingo? Nope. It’s the Social Network baby, and with millions of people worldwide using their favorite social media platform on a daily basis, making new friends and finding old ones has never been easier. [...]
With over 27 million small businesses in the US, how do you make your company stand out amongst the competition? We now know that 70% of small business owners use social media to market their company, but to win customers over, you need to earn their trust. The best way to flex your industry mental [...]
by barbara
Placed in Social Media
Tagged with blog, blogging, consulting, coral springs marketing consultants, customer service, customers, facebook, Google+, Marketing, microblog, microblogging, search engine optimization, seo, small business, small businesses, Social media, website, writer
If we have learned one thing about the strategy of Barack Obama’s 2008 presidential campaign, it was his use of social media to reach a younger demographic, capture the youth vote, recruit volunteers and build donor networks. In all social media networks, Facebook, Twitter, MySpace, and YouTube, Obama and a minimum of 4 times the [...]
by barbara
Placed in Social Media
Tagged with barack obama, campaign, campaigners, constituent, constituents, election, facebook, Facebook timeline, Google+, linkedin, Marketing, mccain, obama, Social media, text, texting, twitter, website
Facebook announced their latest bombshell yesterday at the f8 conference and with the unveiling of the Timeline put the ball back in their court. I had a chance to set up my Timeline today and have to say that I liked what I saw on my own page. There wasn’t much for me to do [...]
by barbara
Placed in Social Media
Tagged with f8, facebook, Facebook timeline, search engine optimization, Social media, timeline
Do we really need another social network? After all, Facebook does everything we want, right? Or everything it tells us we want. And when we need a quicker, savvier alternative, we turn to Twitter, right? But competition can be a good thing. It raises the bar. It takes us out of our comfort zone and [...]
by barbara
Placed in Social Media
Tagged with facebook, Facebook timeline, Google+, search engine optimization, Social media
Address
7401 Wiles Road, Suite 243, Coral Springs, FL 33067
Office: (954) 509-3740
Email: barbara@barbaragobbi.com
Social Media
Were you aware that it costs more per lead to go out and find a customer than to get a customer to find YOU? The best marketing strategy today is to be ready and accessible for customers when they are looking for your business.
Over 70% of people trust peer-to-peer recommendations more than advertising. And they discover these reviews in the vast world of social networks. 73% of small businesses use Social Media marketing. But Social Media marketing is more than just creating a Facebook page. Whether you are a business-to-business or business-to-consumer company, the best Social Media strategy involves creating a plan that includes the right social networks for your business. With the right strategy,
Social Media can help your business to manage customer service, create loyalty and build sales. Enhancing your local search engine listings will improve your presence on search engine results pages.
Reasons for using Social Media
1. Spread the word about your brand. Use the power of reach and the vast network of your friends and make them your brand advocates.
2. Drive sales with messages about products, offers and promotions. No where else can you announce new information instantly to thousands of people.
3. Provide great customer service. Use Social Media as a tool to answer questions, address concerns and show a more personal side of your brand.
4. Keep your customers coming back. Social Media is not only a fantastic way to announce new products and specials, but also build a loyalty program and create offers exclusive to Social Media platforms…a great way to track your ROI!
We will begin with a social media check-up, analyze the buying habits of your customers and create an inbound marketing strategy tailored to your demographics. Our social media plans range from basic platforms that include Facebook, Twitter, LinkedIn and Google+, to more strategic and targeted efforts that include blogging and press release writing. We can manage campaigns for you, or build a plan that we can train your staff to maintain.